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For a home-service business, Google Business Profile optimization and the local pack are the whole ballgame. I have watched a shop with 13 reviews outrank a competitor sitting on 253, because the fundamentals were dialed in on one side and ignored on the other.
Categories, citations, service-area setup, NAP: the things Google actually counts. These guides are the local playbook I run for clients, written so you can grade your own profile against it tonight.
Run one of these trades and want calls, not vanity rankings? Tell me about your business and I will give you a straight answer on what I would do.
I specialize in home services SEO – taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.
From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam – only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.
Send me your site and I’ll send back a free audit: what’s broken, what it’s costing you in calls, and the first three fixes.
No spam and no sales pitch. Just a clear look at what’s leaking leads.
