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How to choose an SEO company without getting burned

Not sure how to choose seo company without getting burned? Here is the honest breakdown: real pricing, what packages include, and the questions to ask before you sign.

Knowing how to choose an SEO company matters, because picking the wrong one is one of the fastest ways to burn $1,000 a month with nothing to show for it. If you run a trade business, start with how home-service companies rank. This section breaks down what SEO really costs, what packages actually include, and how to avoid the agencies that will burn your budget and your rankings.

I will be straight with you about money and about how not to get burned. Most owners I talk to have already been through one agency that overpromised and then routed them to an account manager who had never heard of their trade.

So these pages are honest: what SEO really costs, what the packages actually include, and the questions to ask before you sign anything. Even if you never hire me, you will walk away harder to fool.

10 questions to ask an SEO agency before you sign

  1. Who does the work on my account? Get a name. If the answer is "our team," ask to meet them.
  2. What gets built in month one? Pages, links, profile fixes, by count.
  3. Is there a contract? Twelve months with no exit is a warning sign.
  4. Can I see a live client site? A URL you can check, not a screenshot.
  5. Do you guarantee rankings? The right answer is no. Google does not sell rankings.
  6. Who owns the site and content if I leave? You should.
  7. How do you build links? "Our private network" means you pay for it later.
  8. What do you report? Calls and form leads, not only rankings.
  9. Have you worked in my trade? How roofers rank on Google is different from how a locksmith does.
  10. What does it cost, in writing? If pricing is hidden until the third call, expect it to move.

What SEO agency pricing should look like

For a single-location contractor, monthly SEO usually runs from the high hundreds to a few thousand dollars. Mine starts at $750 a month with no contract, and you can compare the three packages line by line. Below a few hundred dollars, what you buy is software output, not work.

Red flags that cost contractors money

  • A setup fee larger than one month of service.
  • Reports full of impressions and no call counts.
  • The agency builds your site on its own platform, so leaving means losing it.
  • Reviews for sale, or an offer to "remove" bad reviews for a fee.

Run one of these trades and want calls, not vanity rankings? Tell me about your business and I will give you a straight answer on what I would do. Want me to answer all 10 about myself? Book a free 30-minute call. HVAC owners can see where SEO fits in growing an HVAC business.

Lior, founder of HouseCall SEO
Meet Lior

Who I Am

I specialize in home services SEO: taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.

From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam. Only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.

LiorFounder, HouseCall SEO
  • 6+ years across software development and SEO
  • Ex-IDF
  • Past SEO work in the government and airline sectors

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