A focused SEO content strategy is the difference between a trade business that books jobs from search and one that doesn't. This section covers keyword research, service-page anatomy, landing pages and the lead channels worth your time.
Ranking is half the job. If the page ranks and the phone still does not ring, you wasted the ranking. I keep thinking about the service page that loads on a cracked phone screen while someone is standing in two inches of basement water. Does it get the call or not?
These guides cover content that ranks and pages that convert: keyword research for trades, landing pages, the anatomy of a service page, and the lead channels worth your time.
Run one of these trades and want calls, not vanity rankings? Tell me about your business and I will give you a straight answer on what I would do.
I specialize in home services SEO – taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.
From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam – only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.
Send me your site and I’ll send back a free audit: what’s broken, what it’s costing you in calls, and the first three fixes.
No spam and no sales pitch. Just a clear look at what’s leaking leads.
