Technical SEO for Home Services

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Technical SEO for home services is the boring stuff that quietly bleeds calls. A slow page on mobile. A site redesign that tanked rankings overnight. Missing schema. A domain change done with no migration plan. I have cleaned up every one of these after the fact, and it always costs more than doing it right the first time. It is one part of how home-service companies rank.

These guides walk through the technical foundations starting with what costs you the most, so you can tackle the highest-impact problems first.

Technical SEO for home services: the 8 fixes, in the order I do them

1. Pages Google cannot index. A stray noindex or robots.txt rule left by a past developer. Check in Search Console under Pages.
2. Slow mobile pages. Most service calls start on a phone. A heavy hero image is the usual cause. On roofing and HVAC sites I usually find this first.
3. No page per service. One "Services" page cannot rank for ten different jobs.
4. Missing LocalBusiness schema. It tells Google your name, phone, hours and service area in a format it reads directly.
5. A different phone number on every page. Pick one tracking setup and use it everywhere.
6. Duplicate titles. The same title on 30 pages means none of them wins.
7. Redirects missing after a redesign. Old URLs that ranked now return 404.
8. Domain changes with no plan. Map every old URL to a new one before launch.

If you would rather have me run it, the technical SEO audit service covers all eight.

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