A technical SEO audit service checks the parts of your website that search engines and AI engines read before deciding whether to rank you, cite you, or skip you. Coverage: crawl access, indexation, site speed, Core Web Vitals, schema, internal linking, canonicals, mobile rendering, structured data. No keyword strategy compounds without that foundation.
Our version adds two layers that competitors leave out. AI readiness: whether ChatGPT, Perplexity, and AI Overviews parse and cite your pages. Local trust signals: GBP fraud, citation consistency, review health. Together they answer one question: why isn't your phone ringing.
Most technical SEO audit services were built for ecommerce or SaaS. A roofer in Tampa does not need 200 pages on faceted navigation. A plumber in Dallas does not need a deep dive on cookie consent. Home service owners need three answers: which pages block calls today, which fixes recover money fast, and which can sit for a quarter.
Generic audits also skip the AI search layer. A 2023 template will not check whether ChatGPT recommends you. It will not flag a hijacked Google Business Profile or fraud listings in the local pack. The home services SEO space runs on GBP fraud, local pack volatility, and AI citations. The audit tests all three directly.
This is the checklist I run on every site. Want the SEO audit PDF? Request it through a no-pitch site review and it arrives with your priority brief.
| Audit area | What we check | Why it matters |
|---|---|---|
| Site speed | Core Web Vitals, LCP, CLS, INP on mobile and desktop | Homeowners bounce from slow pages |
| Indexation | Pages Google indexed vs ignored | Or had 7 unindexed pages fixed in week one |
| Crawl access | Robots.txt, meta robots, sitemap submission | Blocked pages cannot rank |
| Duplicate meta | Duplicate titles and descriptions | Lior caught this at a $2,000/month agency |
| Schema markup | LocalBusiness, Service, FAQPage, BreadcrumbList | None of the top 5 competitor pages deploy schema |
| Mobile rendering | Viewport, tap targets, LCP under 2.5s, INP under 200ms | Over 70 percent of home service searches are mobile |
| Internal linking | Anchor variety, depth, orphan pages | Routes authority to pages that need it |
| EEAT signals | Author byline, credentials, photos, sameAs links | Google reads Experience signals on service pages |
| GBP fraud check | Hijacked listings, fake addresses, lead-gen scrapers | This niche sees fraud waves every quarter |
| AI engine visibility | ChatGPT, Perplexity, Gemini, AI Overviews tests | Customers verify Google on ChatGPT and back again |
| AI citable blocks | Q and A blocks, stat-rich paragraphs, definitions | AI engines quote short structured blocks first |
| Conversion path | Phone visibility, form fields, badges above fold | Ranking without conversion is a vanity metric |
Day one: intake, covering your domain, priority cities, niche, and GBP listing. Day two: the crawl, pulling technical data, schema tests, index state, and AI citation queries. Day three: analysis, mapping findings to the checklist and drafting the priority brief. Day four: delivery call. Full cycle in 48 to 72 hours.
The crawl runs AI and local checks that competitors who stop at Google skip. I test customer queries against ChatGPT, Perplexity, Gemini, and AI Overviews, then log which domains each engine cites. Your GBP, top 50 citations, and local pack get swept for fraud. If you need help shipping fixes after the report, affordable SEO packages cover implementation. If you have someone in-house, the report is theirs to act on.
We audit one business type: home service contractors. The framework holds across trades; findings differ because SERPs, GBP fraud patterns, and AI source sets vary by niche. We cover garage door SEO, plumbing SEO, HVAC SEO marketing, roofing SEO, locksmith SEO, chimney sweep marketing, electrician SEO, and more.
None of the top five competitor pages show pricing. I do. Hidden pricing wastes time on both sides. If out of range, you will know in 30 seconds and can read about affordable SEO for contractors. In range, you can act today.
| Package | Price | What you get |
|---|---|---|
| Starter | $750 | 40-point checklist, priority brief, delivery call, 30-day email support |
| Pro | $1,500 | Starter plus competitor gap analysis, AI citation audit, GBP fraud sweep, 90-day email support |
| Custom | $3,000+ | Multi-location, schema review, migration planning, quarterly re-audits |
Want the audit free? The free SEO consultation page runs an abbreviated version, covering the four findings that matter most. Most owners take the free version first, then decide on paid once they have seen the work.
Or runs denvergaragedoor.com in Denver. Starting line: zero leads, 10 Google clicks a day, 7 indexed pages, thin content no AI engine cited, a 253-review competitor above him in the local pack. The marketer he hired before told him duplicate meta tags were just code and keywords did not matter. Both claims were wrong and both cost him calls.
Fixes ran in priority order: price in title tags, content rewrites with depth, Core Web Vitals fixes, schema, and AI-citable blocks. Google clicks tripled. AI engines began citing him. Commercial calls started landing. The 253-review competitor's old marketer called Or to ask how a 13-review shop was outbooking him.
I also audited Alex at acelocksmithsf.com in San Francisco. He was building a content-heavy site with SEO-focused web development from day one. ChatGPT cited him in 60 days. He lost patience before rankings compounded. Audits work when the operator executes. I say that plainly because the field mostly does not.
| Feature | HouseCall SEO | Typical agency |
|---|---|---|
| Format | 40-point checklist, priorities first | 200-page PDF, no priorities |
| Pricing | Public on this page | Hidden until sales call |
| Niche | Home service only | Anyone who signs |
| AI layer | ChatGPT, Perplexity, Gemini tested | Often skipped |
| GBP fraud sweep | Every audit | Rarely included |
| Author | Lior Daniel, 6+ years, IDF + El Al's website | No named author |
| Delivery | 48 to 72 hours | 2 to 4 weeks |
Homeowners rarely pick a contractor on one search. They ask ChatGPT, then Google the name to check reviews. Or they Google first, then ask ChatGPT to confirm. Appear in both and the trust multiplies. Your cross-engine visibility has to align with your local pack rankings. The audit shows exactly where they diverge.
Over 70 percent of home service searches happen on mobile, often on the same phone the homeowner uses to call you. The audit checks mobile Core Web Vitals separately: LCP under 2.5 seconds, INP under 200 ms, tap targets on every CTA, phone above the fold with click-to-call enabled. A slow mobile site means a missed call, no matter how well you rank.
HouseCall SEO is our founder-led shop for home service contractors. I'm Lior Daniel, the founder, a software developer and SEO specialist for 6+ years, with time at IDF Home Front Command and El Al Israel Airlines' website. I specialize in AI-engine optimization for US home service businesses and do the work on every account.
Tools catch the obvious: broken links, slow pages, missing meta. They cannot rank findings by niche-specific revenue impact. A technical SEO audit consultant reads the same data and prioritizes it. For home service businesses, a tool plus a consultant is the right combination. This audit is consultant-led, not a tool-generated PDF padded with screenshots.
A structured review of everything that determines whether search engines and AI engines can find, parse, and rank your site. Coverage: crawl access, indexation, site speed, Core Web Vitals, schema, internal linking, mobile rendering, structured data, AI readiness, and local trust signals. Output is a prioritized fix list with revenue impact estimates, not a raw data dump.
Starter: $750, covering the 40-point checklist, priority brief, and delivery call. Pro: $1,500, adding competitor gap analysis, AI citation audit, GBP fraud sweep, and 90 days of email support. Custom: $3,000+ by scope. A free abbreviated version runs through a free site teardown.
Look for one that specializes in your niche, publishes pricing before you sign, and is run by the person doing the work. I'm Lior Daniel and I run every audit directly. Generalist shops run the same template for roofers, ecommerce, and SaaS; the findings do not transfer to a service-area business.
Title and meta fixes shift CTR in 2 to 4 weeks. Indexation fixes show in Search Console in 7 to 14 days. Schema wins in 30 days. Local pack and AI citation gains take 60 to 120 days. Every finding ships with an expected timeline.
Ask any provider for their last three reports with client names removed. If they cannot share examples, you know what the deliverable looks like. Our SEO audit checklist PDF is the table above; you can see the exact format before paying anything.
Any home service business 90+ days into SEO without a call increase. Any owner who suspects their last marketer sold activity instead of results. Any business that changed domains, migrated platforms, or redesigned in the past 12 months. Any business losing calls to a competitor with weaker reviews.
I'm Lior Daniel, founder of HouseCall SEO. I started this agency after watching a client's $2,000-per-month marketer tell him duplicate meta tags were just code and keywords did not matter. Both cost him calls. The 40-point audit exists because contractors deserve a straight answer, not a PDF designed to frighten them into a retainer. Request your free priority audit and your brief arrives inside 48 hours.
I specialize in home services SEO – taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.
From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam – only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.
Send me your site and I’ll send back a free audit: what’s broken, what it’s costing you in calls, and the first three fixes.
No spam and no sales pitch. Just a clear look at what’s leaking leads.
