A technical SEO audit service checks the parts of your website that search engines and AI engines read before deciding whether to rank you, cite you, or skip you. Coverage: crawl access, indexation, site speed, Core Web Vitals, schema, internal linking, canonicals, mobile rendering, structured data. No keyword strategy compounds without that foundation.
Our version adds two layers that competitors leave out. AI readiness: whether ChatGPT, Perplexity, and AI Overviews parse and cite your pages. Local trust signals: GBP fraud, citation consistency, review health. Together they answer one question: why isn't your phone ringing.
Yes. "SEO tech audit service", "SEO technical audit service" and "technical SEO auditing services" all describe the same job: checking whether Google and AI engines can crawl, index, and understand your site before content or links can help. The names differ. The work should not.
What differs between providers is the output. A tool export lists every warning. A technical SEO audit from a person ranks the findings by how many calls each one costs you, so you fix the expensive problems first.
Most technical SEO audit services were built for ecommerce or SaaS, not for technical SEO for home services. A roofer in Tampa does not need 200 pages on faceted navigation. A plumber in Dallas does not need a deep dive on cookie consent. Home service owners need three answers: which pages block calls today, which fixes recover money fast, and which can sit for a quarter. That is what SEO for home-service businesses has to start from.
Generic audits also skip the AI search layer. A 2023 template will not check whether ChatGPT recommends you. It will not flag a hijacked Google Business Profile or fraud listings in the local pack. The home services SEO space runs on GBP fraud, local pack volatility, and AI citations. The audit tests all three directly.
This is the local SEO audit checklist I run on every site. Want the SEO audit PDF? Request it through a no-pitch site review and it arrives with your priority brief.
| Audit area | What we check | Why it matters |
|---|---|---|
| Site speed | Core Web Vitals, LCP, CLS, INP on mobile and desktop | Homeowners bounce from slow pages |
| Indexation | Pages Google indexed vs ignored | Or had 7 unindexed pages fixed in week one |
| Crawl access | Robots.txt, meta robots, sitemap submission | Blocked pages cannot rank |
| Duplicate meta | Duplicate titles and descriptions | Lior caught this at a $2,000/month agency |
| Schema markup | LocalBusiness, Service, FAQPage, BreadcrumbList | Helps Google and AI engines read your services |
| Mobile rendering | Viewport, tap targets, LCP under 2.5s, INP under 200ms | Homeowners search and call from the same phone |
| Internal linking | Anchor variety, depth, orphan pages | Routes authority to pages that need it |
| EEAT signals | Author byline, credentials, photos, sameAs links | Google reads Experience signals on service pages |
| GBP fraud check | Hijacked listings, fake addresses, lead-gen scrapers | Fake listings take calls from real shops |
| AI engine visibility | ChatGPT, Perplexity, Gemini, AI Overviews tests | Customers verify Google on ChatGPT and back again |
| AI citable blocks | Q and A blocks, stat-rich paragraphs, definitions | AI engines quote short structured blocks first |
| Conversion path | Phone visibility, form fields, badges above fold | Ranking without conversion is a vanity metric |
Day one: intake, covering your domain, priority cities, niche, and GBP listing. Day two: the crawl, pulling technical data, schema tests, index state, and AI citation queries. Day three: analysis, mapping findings to the checklist and drafting the priority brief. Day four: delivery call.
The crawl runs AI and local checks that competitors who stop at Google skip. I test customer queries against ChatGPT, Perplexity, Gemini, and AI Overviews, then log which domains each engine cites. Your GBP, top 50 citations, and local pack get swept for fraud. The same sweep is part of GBP optimization for service-area businesses. If you need help shipping fixes after the report, monthly SEO packages for home-service businesses cover implementation. If you have someone in-house, the report is theirs to act on.
We audit one business type: home service contractors. The framework holds across trades; findings differ because SERPs, GBP fraud patterns, and AI source sets vary by niche. We cover garage door SEO, plumbing SEO, HVAC SEO marketing, roofing SEO, locksmith SEO, chimney sweep marketing, electrician SEO, and more.
The first technical SEO audit is free. Send me your site and within 24 hours you get what's broken, what it's costing you in calls, and the first three fixes.
If you want the fixes done, that work runs inside a monthly plan: Starter at $750 a month, Pro at $1,500 a month, or Custom from $2,500 a month for multi-location businesses. No contract, cancel anytime. For a quote on a full technical SEO audit of a larger or multi-location site, book a 30-minute call and I will price it on the call.
Or runs denvergaragedoor.com in Denver. Starting line: zero leads, 10 Google clicks a day, 7 indexed pages, thin content no AI engine cited, a 253-review competitor above him in the local pack. The marketer he hired before told him duplicate meta tags were just code and keywords did not matter. Both claims were wrong and both cost him calls.
Fixes ran in priority order: price in title tags, content rewrites with depth, Core Web Vitals fixes, schema, and AI-citable blocks. Google clicks tripled. AI engines began citing him. Commercial calls started landing. The 253-review competitor's old marketer called Or to ask how a 13-review shop was outbooking him.
I also audited Alex at acelocksmithsf.com in San Francisco. He was building a content-heavy site with SEO-focused web development from day one. ChatGPT cited him in 60 days. He lost patience around week 6 and left, then later came back as a client. Audits work when the operator executes. I say that plainly because the field mostly does not. The full files are in the local SEO case study.
| Feature | HouseCall SEO | Typical agency |
|---|---|---|
| Format | 40-point checklist, priorities first | 200-page PDF, no priorities |
| Pricing | Public on this page | Hidden until sales call |
| Niche | Home service only | Anyone who signs |
| AI layer | ChatGPT, Perplexity, Gemini tested | Often skipped |
| GBP fraud sweep | Every audit | Rarely included |
| Author | Lior Daniel, 6+ years, IDF, government and airline work | No named author |
| First audit | Free, in 24 hours | Often after a sales call |
Homeowners rarely pick a contractor on one search. They ask ChatGPT, then Google the name to check reviews. Or they Google first, then ask ChatGPT to confirm. Appear in both and the trust multiplies. Your generative engine optimization has to align with your map pack rankings. The audit shows exactly where they diverge.
Homeowners often search on the same phone they use to call you. The audit checks mobile Core Web Vitals separately: LCP under 2.5 seconds, INP under 200 ms, tap targets on every CTA, phone above the fold with click-to-call enabled. A slow mobile site means a missed call, no matter how well you rank.
HouseCall SEO is our founder-led shop for home service contractors. I'm Lior Daniel, the founder, a software developer and SEO specialist for 6+ years, with time at government and airline-sector organizations. I specialize in AI-engine optimization for US home service businesses and do the work on every account.
Tools catch the obvious: broken links, slow pages, missing meta. They cannot rank findings by niche-specific revenue impact. A technical SEO audit consultant reads the same data and prioritizes it. For home service businesses, a tool plus a consultant is the right combination. This audit is consultant-led, not a tool-generated PDF padded with screenshots.
A structured review of everything that determines whether search engines and AI engines can find, parse, and rank your site. Coverage: crawl access, indexation, site speed, Core Web Vitals, schema, internal linking, mobile rendering, structured data, AI readiness, and local trust signals. Output is a prioritized fix list with revenue impact estimates, not a raw data dump.
The first audit is free and arrives in 24 hours: what's broken, what it costs you in calls, and the first three fixes. Fixing those findings is part of a monthly plan starting at $750 a month, with no contract. For a full audit of a multi-location site, I quote on a 30-minute call.
Look for one that specializes in your niche, publishes pricing before you sign, and is run by the person doing the work. I'm Lior Daniel and I run every audit directly. Generalist shops run the same template for roofers, ecommerce, and SaaS; the findings do not transfer to a service-area business.
It depends on the finding. Every finding ships with an expected timeline, so you know which fixes should show first and which take longer.
Ask any provider for their last three reports with client names removed. If they cannot share examples, you know what the deliverable looks like. Our SEO audit checklist PDF is the table above; you can see the exact format before paying anything.
Any home service business 90+ days into SEO without a call increase. Any owner who suspects their last marketer sold activity instead of results. Any business that changed domains, migrated platforms, or redesigned in the past 12 months. Any business losing calls to a competitor with weaker reviews.
I'm Lior Daniel, founder of HouseCall SEO. I started this agency after watching a client's $2,000-per-month marketer tell him duplicate meta tags were just code and keywords did not matter. Both cost him calls. The 40-point audit exists because contractors deserve a straight answer, not a PDF designed to frighten them into a retainer. Book a 30-minute call, or request the free 24-hour audit.
I specialize in home services SEO: taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.
From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam. Only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.
Free 30-minute strategy call
Send me your site and I’ll send back a free audit: what’s broken, what it’s costing you in calls, and the first three fixes.
No spam and no sales pitch. Just a clear look at what’s leaking leads.
