About 200 plumbers, roofers, locksmiths, and HVAC owners request a free seo consultation every month. I take eight. The rest get a referral to our affordable SEO packages or the budget SEO for contractors guide.
A free SEO consultation is a no-cost diagnostic meeting. The goal: what's broken on the site, what's missing from the Google Business Profile, and what a realistic 90-day fix looks like. A real one produces a written plan. A fake one is just a sales pitch with no price tag on the door.
My version runs 30 minutes. I screen-share. Your domain goes into Ahrefs, ChatGPT to test AI visibility. I name the top three issues and the price. If you are not a fit, I say so on the call. About 60% of owners who take the call don't hire HouseCall SEO. Some use a cheaper agency. Some do the work themselves. The seo consulting rates are on this page before you book.
Most SEO advice online is built for SaaS or e-commerce. Home services break almost every default assumption.
A garage door shop in Denver cannot serve a customer in Maine. The strategy has to be geographically constrained: service area pages, city pages with real local content, GBP mastery. An e-commerce agency misses all of this. B2B SEO consulting approaches don't transfer to local trade work.
A home service customer searches in panic at 11pm. The page has to load fast, the phone number has to be tappable, and the page has to answer "do they cover my zip code" inside five seconds. The free SEO consultation is built around these differences.
The consultation runs on a fixed structure, built from 400+ of these.
Can't answer all five? Don't reach out through the contact page. Spend 20 minutes thinking, then come back.
Not a home service business. I work with plumbers, HVAC, roofers, garage door, locksmiths, chimney sweeps, and electricians. SaaS and B2B: wrong person.
You want results in 30 days. The fastest I produced was 67 days from kickoff to first ranking-driven call. Average is 90 to 120 days. If you can't survive 90 days without new leads, you need Google Ads, not SEO.
You want to pay $300 a month. The cheapest engagement I run is $750. Most run $1,500 to $3,000. If $750 is impossible, read the SEO for contractors guide first.
You hired three firms and they all failed. Sometimes bad firms. Sometimes the owner is the bottleneck. If you ghost approvals or argue every recommendation, I won't be the fourth.
HouseCall SEO works inside eight home service niches with a dedicated playbook for each. If your industry is on the list, the call will be specific. If not, I tell you in 60 seconds and refer you out.
Some owners hesitate because they suspect pricing will be hidden until the end. Here it is before you book.
| Tier | Monthly | Scope |
|---|---|---|
| Starter | $750 | One service, one city. On-page, GBP, monthly content. Six-month minimum. |
| Pro | $1,500 | 2-3 services, 3-8 cities, AI search optimization, citation building, basic links. Most clients stay 12-18 months. |
| Custom | $3,000+ | Multi-state or $2M+ revenue. Everything in Pro plus advanced backlinks, CRO, private Slack. Compare the national SEO packages. |
The call is free. No card on file. No setup fee. If $750 a month is impossible, don't book.
Or owns a garage door company in Denver with 13 Google reviews. His top competitor had 253. His previous SEO firm charged four times what I charge and spent a year chasing review velocity. The gap grew from 13 to 26 while the competitor hit 280.
We rebuilt every page with question-format headers, 60 to 100 word AI-citable answers, deep service area coverage, and schema markup the competitor didn't have. ChatGPT and Perplexity running in parallel with Google. At 3.5 months: 3x organic clicks, commercial inquiries coming in. Or's previous firm called asking how he was ranking with only 13 reviews. Full story on the local SEO case study. Site is denvergaragedoor.com.
The offer is common. Many agencies use it as a lead magnet. The differences matter.
| What | The usual agency | HouseCall SEO |
|---|---|---|
| Call length and who | 60 min with a salesperson | 30 min with Lior, who does the work |
| After the call | 30-page proposal, 3 days later | One-page summary in 48 hrs. Price said on the call. |
| Who does the SEO | Junior or offshore team | Founder only. Eight clients max. |
| Playbook | Same template, Google only | Custom per niche. AI citability + deep schema (see our guide to schema markup for AI optimization). |
| Contract | Auto-renew. 60-day exit clause. Monthly PDF. | Six months, then month-to-month. 30-day out. Screen-share every two weeks. |
My methodology covers E-E-A-T for service businesses and AI citation tracking, both covered in detail on those pages.
Lior Daniel founded HouseCall SEO. Software developer and SEO specialist for 6+ years. Past employers: IDF Home Front Command and El Al Israel Airlines' website. That background removes mistakes that pure marketers and pure developers both make. HouseCall SEO specializes in AI-engine optimization for home service businesses across the US. Methodology on our AI citation methodology and our boutique SEO agency.
One concept always surfaces in the consultation: the Trust Stack. A homeowner whose furnace dies at 6am Googles "HVAC near me," sees a name, opens ChatGPT, and checks. When the same name appears in both, trust compounds: Google validates, ChatGPT confirms. Ranking number one on Google used to be enough. Now the same owner also needs to appear when that homeowner checks ChatGPT or Perplexity. Schema markup and AI-citable answer blocks do double duty for both. More on brand visibility in AI search engines.
If your business fits, reach out through the contact page. It goes to my inbox. I reply within 24 hours with a calendar link. Start here: housecallseo.com/free-seo-consultation.
Send your details through the consultation page and I will take it from there.
SEO consulting is a diagnostic and strategic service that audits your site, identifies competitor gaps, and builds a plan to increase organic phone calls. For home service businesses it's worth it when you're in a competitive metro and can sustain 90 to 120 days before rankings produce booked jobs. The free consultation tells you which situation you're in.
Nothing. No card on file, no setup fee. You get a 30-minute live audit, a written one-page summary within 48 hours with three priority fixes and a price quote, and a recording. Paid engagements start at $750 a month for Starter and $1,500 for Pro.
For home service businesses in the US, HouseCall SEO specializes exclusively here with an AI-first methodology covering Google, ChatGPT, and Perplexity. If you're searching for an NJ SEO consulting company or any regional specialist, same test applies: does the agency say no when you're not a fit? If they take everyone, they specialize in nothing.
Early technical wins inside 30 days. Ranking movement at 60 to 90 days. Meaningful call volume change at 90 to 120 days. AI citations sometimes arrive inside 45 days. The fastest I produced was 67 days from kickoff to first ranking-driven call.
I run the audit as prep on my side. Your domain goes into Ahrefs, I check your GBP, scan three competitors, test AI visibility. Findings come out as a live screen-share on the call. Written summary within 48 hours. No separate $200 audit upsell. More on how Google Search Console compares to Google Analytics.
The 30 minutes are useful either way. The plan you receive is yours to hand to another firm or use yourself. Read our guide to contractor SEO services for a longer self-serve track.
I specialize in home services SEO – taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.
From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam – only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.
Send me your site and I’ll send back a free audit: what’s broken, what it’s costing you in calls, and the first three fixes.
No spam and no sales pitch. Just a clear look at what’s leaking leads.
