I'm Lior. I build websites for home-service businesses (separately from my SEO plans) and I audit a lot of roofing sites. Below is the checklist I use, split into what the visitor needs and what Google needs.
Picture the visitor: on a phone, standing in the driveway or reading after work, comparing three roofers. In the first screen they want to know three things. Do you do my kind of job? Do you work in my town? How do I reach you right now? If your top screen answers all three, you are ahead of most roofing sites I review.
Items 17 and 18 connect the site to the map pack, which I cover in detail in the map pack for roofing companies. A site can look perfect and still hold back your local rankings if those two are wrong.
| Option | Good for | Watch out for |
|---|---|---|
| DIY builder (Wix, Squarespace) | A new roofer who needs something live this week | Limited control over speed and structure as you add pages |
| WordPress with a roofing theme | Most small and mid-size roofers | Bloated themes and too many plugins slow it down |
| Agency platform | Owners who want zero involvement | Ownership: confirm you keep the domain and content if you leave |
| Custom build | Multi-location roofers with many city pages | Cost, and who maintains it after launch |
Whatever you choose, run it through the 21 points above. The platform matters less than the structure. If you are a contractor outside roofing, my broader guide to contractor website design covers the same ideas for other trades.
If your current site fails most of this list, fix the site first, because traffic you win with SEO will leak. If it passes most items, SEO for roofing companies usually pays back faster than a redesign. I'll tell you which one you need in the audit. For my SEO plans, our published pricing is on the site; website builds are quoted separately.
A clear headline with service and area, tap-to-call, one "book an inspection" button, a page per service and per main town, a storm damage page, real photos, reviews, and a short tracked form.
It ranges from a monthly builder fee for DIY to several thousand dollars or more for a custom build. The bigger cost is a site that doesn't convert, so judge it by booked inspections.
Only for towns you really serve and can write something real about. Duplicate city pages rarely rank.
Yes, for most roofers. Keep the theme light and the plugin list short so the site stays fast on mobile.
Usually one of three reasons: not enough traffic, a phone number that is hard to tap, or a form that asks too much. Call tracking tells you which one.
I'll go through the 21 points on your site and tell you what is costing you calls. Book a free 30-minute call, or request a free 24-hour audit with the first three fixes.
I specialize in home services SEO: taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.
From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam. Only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.
Free 30-minute strategy call
Send me your site and I’ll send back a free audit: what’s broken, what it’s costing you in calls, and the first three fixes.
No spam and no sales pitch. Just a clear look at what’s leaking leads.
