I'm Lior, and I do the work for my clients myself. That is one model. Big agencies with account managers are another. Both can work. The questions below help you tell a good one from a bad one in either shape.
Strip away the sales deck and roofer SEO comes down to five jobs:
| Question to ask | Good answer | Bad answer |
|---|---|---|
| Who does the work? | A named person you can talk to | "Our team" with no names; offshore handoffs nobody mentions |
| What is the contract? | Month to month or a short, clear term | 12 months locked with a cancellation fee |
| Who owns the website and GBP? | You do, in writing | The agency "hosts" it and keeps it if you leave |
| What do you report? | Calls, forms, booked jobs, rankings by city | Traffic and "visibility score" only |
| Do you guarantee rankings? | No, and here is why | "Page one in 90 days, guaranteed" |
| Do you work with my competitor? | A clear policy on one roofer per market, or honesty that they don't have one | Dodges the question |
| How do you build links? | Local, relevant, explainable | "We have a network" |
| What happens in month one? | An audit and a written list of fixes | "Onboarding" with no deliverable |
Prices across the industry vary a lot and many agencies do not publish theirs, so I can only speak for mine with certainty. Here is what my plans include, so you have a real reference point when another agency quotes you.
| Plan | Monthly price | What is included | Fits |
|---|---|---|---|
| Starter | $750 | 5 backlinks, 2 articles or 1 service page, GBP optimization, monthly report, quarterly AI-citation tracking | One location, one or two main towns |
| Pro (most popular) | $1,500 | 15 backlinks, 6 articles + 4 service-area pages, GBP audit every two months, monthly AI-citation tracking, competitor reverse-engineering, Slack + biweekly calls | A roofer covering a metro and its suburbs |
| Custom | From $2,500 | Multi-location, city pages at scale, weekly strategy calls | Several offices or several metros |
Every plan is month to month with no contract, and an extra Google Business Profile is $250. There are no ranking guarantees. You can see the full breakdown on our published pricing page.
How to use this table when another agency quotes you: ask them to list deliverables per month in the same format. If a quote is much higher, find out what extra you get. If it is much lower, find out what is missing, usually links, content, or anyone senior actually touching your account.
Roofing-only agencies know the trade well, but many of them work with many roofers, sometimes in overlapping markets. General agencies may not know what a tear-off or a supplement is. My view: the trade knowledge matters less than who is doing your work and whether they have a conflict. Ask a roofing specialist how many roofers they serve in your metro. Ask a generalist to explain your storm season back to you.
For a general version of this list, see my page on questions to ask an SEO agency. And if your website itself is the weak point, a good agency will say so. My roofing website design checklist shows what I look for.
Many agencies charge somewhere in the range of several hundred to several thousand dollars a month, and many don't publish prices. My plans are $750, $1,500 and from $2,500 a month, with no contract.
Map pack and technical fixes can show movement in weeks. Competitive organic rankings in a big metro usually take months. Anyone promising a fixed date is guessing.
The best one for you is the one that passes the checklist above: named people, no long lock-in, you own your assets, and reporting on calls and jobs. Lists of "best agencies" are often written by agencies on the list.
I don't think you need to. SEO takes time, but a good agency can keep you month to month because the results keep you, not the contract.
They solve different problems. Leads are fast and rented. SEO is slower and owned. Many roofers use both while their rankings build.
If you are comparing agencies, I'm happy to be one of the calls. Book a free 30-minute call, or get the free 24-hour audit first: what's broken, what it costs in calls, and the first three fixes, whether you hire me or not.
I specialize in home services SEO: taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.
From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam. Only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.
Free 30-minute strategy call
Send me your site and I’ll send back a free audit: what’s broken, what it’s costing you in calls, and the first three fixes.
No spam and no sales pitch. Just a clear look at what’s leaking leads.
