Meet Lior
I'm a Home Services SEO Specialist Who Also Builds the Site
I’m Lior – a home services SEO specialist and software developer. I help garage door companies, plumbers, roofers, locksmiths and other home-service businesses get found on Google and recommended by ChatGPT, then I build the websites that turn those visitors into booked jobs. Most agencies do one or the other. I do both. See the niche version on home services SEO.
Who I Am
I specialize in home services SEO – taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.
From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam – only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.
Lior
Founder, HouseCall SEO
- 6+ years across software development and SEO
- Ex-IDF Home Front Command
- Worked on El Al Israel Airlines' website
A few things worth knowing
- I do SEO only for home-service businesses, not “SEO for everyone.”
- I rank the site and build it. Most agencies do one or the other; I do both.
- I’m Israeli and speak Hebrew, and I also work with U.S. home-service businesses day to day.
- Trades I work in: garage door, locksmith, HVAC, chimney, plumbing, roofing, landscaping and med spa.
- I optimize for Google and for AI answer engines (ChatGPT, Gemini, Google AI Overview) at the same time.
- Real result: Denver Garage Door went from 3 leads in 18 months to daily leads in 3.5 months, and 13 reviews now outrank a competitor with 253.
Common questions
Do you only do SEO, or build the site too?
Both. I rank it and I build it. One person owns the whole thing instead of handing you between two teams.
Which home-service trades do you work with?
Garage door, locksmith, HVAC, chimney, plumbing, roofing, landscaping and med spa. Same playbook; the keywords and trust signals change by trade.
Do you optimize for ChatGPT and AI search?
Yes, both at once. Homeowners ask ChatGPT or Gemini who to call, then check Google. I build content that earns citations in AI answers and rankings in search.
Can you show a real result?
Denver Garage Door went from 3 leads in 18 months to daily leads within 3.5 months, and 13 reviews now outrank a 253-review competitor.