| Type of provider | Typical monthly cost | What you usually get |
|---|---|---|
| Cheap "HVAC SEO" plans | Under $500 | Automated reports, directory submissions, little custom work |
| Freelancer | Ahrefs' pricing survey found freelancers average about $1,348/month (all industries) | Varies widely by person |
| HVAC-focused agency | $1,000 to $5,000/month, per Built Right Digital's 2026 HVAC SEO pricing guide | GBP, service pages, links, reporting |
| Per-location pricing | $1,500 to $2,300/month per physical location, per DAGMAR Marketing as cited by Percepture | Multi-location campaigns |
| Agency average (all industries) | About $3,209/month, per the same Ahrefs survey | Account manager plus team |
My own plans: Starter $750/month, Pro $1,500/month, Custom from $2,500/month. No contract, and I do the work myself.
You can't judge SEO by rankings in month one, but you can judge it by the work. Here's what I'd expect from any HVAC SEO agency in the first three months, and what I do myself.
If an agency can't tell you what happens in each of those windows, it probably doesn't have a plan for your account.
A good report fits on one page. It shows the work done that month (pages published, links earned, profile changes), your map rankings across a grid of your service area rather than from your office address, tracked calls from organic and Maps, and what's planned next month. If a report is 30 pages of charts and none of them show calls, ask why. I send my clients the work, the rankings grid and the calls, every month. You should be able to read it in five minutes and know whether the money is working.
Every "best HVAC SEO companies" list online is written by an agency that ranks itself near the top. The best HVAC SEO company for you is the one that answers the eight questions above clearly, costs what your call volume can justify, and lets you leave. Compare its price with what you're paying now for HVAC advertising per call, and with lead sellers on my HVAC lead generation page.
A small shop can do a lot alone: fix the Google Business Profile, ask every customer for a review, write one honest page per service. Hire help when you want to win more towns than you can write pages for, or when a competitor has clearly pulled ahead. If your site itself is the problem, fix HVAC website design first; SEO on a slow site is money in a leaky bucket.
I'm founder-led. I'm the person who'll do the work, and you talk to me, not an account manager. I rank clients on Google (organic and Maps) and in AI search, report monthly, and don't make ranking guarantees. Everything I build belongs to you. For a fuller look at what's included, see my HVAC SEO services.
Published HVAC agency ranges run about $1,000 to $5,000 a month (Built Right Digital, 2026), and multi-location campaigns cost more. My plans start at $750/month with no contract.
Ask who does the work, what you get monthly in writing, whether they track calls, who owns the assets, and whether you can cancel. Avoid ranking guarantees.
Profile and technical fixes can show up in weeks; service and city pages usually take a few months. Nobody can promise a date.
Under a few hundred dollars a month you're usually buying reports and directory listings, not the pages and links that move rankings.
Fifteen minutes, no pitch deck. Book a free 30-minute call, or start with the free 24-hour audit.
I specialize in home services SEO: taking websites that sit invisible on page three and turning them into the business Google and ChatGPT recommend first. I started on the developer side, writing software and doing SEO on the side, until I saw how much home-service owners were overpaying for work that quietly hurt them. So I built a method that fixes the broken technical work and the outdated thinking behind it.
From garage door companies to plumbers, roofers, locksmiths and cleaning services, the playbook is the same: rank where your customers actually search, earn real reviews, and back it with a fast site that books the job. No PBNs, no bought reviews, no directory spam. Only work that survives Google’s next five updates. See exactly how it’s priced on the pricing page.
Free 30-minute strategy call
Send me your site and I’ll send back a free audit: what’s broken, what it’s costing you in calls, and the first three fixes.
No spam and no sales pitch. Just a clear look at what’s leaking leads.
